A site is not just a bunch of pages linked together, that have an URL and that reside on the same server. Before you start building a site, you should do a little bit of planning first. It doesn't matter what technology you are using, HTML (HyperText Markup Language), CFML (Cold Fusion Markup Language), ASP (Active Server Pages) or DHTML (Dynamic HTML), if you don't have the insight and the idea, it will not work. The secret of a good site is not nice graphics, finely balanced elements or JavaScript elements. The secret of making a site work is human insight.
The first step in building a site is not about thinking about colors and fonts, but understanding the main idea of your site. There are cases when the main idea is obvious: a corporate recruiting site's theme is something like why is that company a really good place to work.
For an e-commerce site the main idea can be more complicated, like low prices, or snob appeal. The mechanics of the two e-commerce sites can be basically identical, but the content and graphics must be totally different. For the first site, you should choose really simple design, but for the other one rich, deep colors have to be used.
When planning your future content, you should think about what is the topic of your site? What should you and what you shouldn't cover? An e-commerce site may have the topic of personal electronics, and you should decide whether to focus on one niche, such as MP3 players, or to cover the whole spectrum?
Every web site has to have returning visitors: the frequency of return visits indicates if you are having success or not. To make a site people will visit again and again, you will have to forget about the mechanics of the site, and look at it from a visitor's point of view. The key issue is making your visitors feel comfortable browsing your site.
You must think about these questions: does your site have a consistent layout from page to page? Is the type and style of content consistent? Is it easy to find the way from one section to another? If you have more than a few pages of content, do you have a search feature? Having a search option is really important, as people are usually impatient, so if they can't find what they are looking for in a few seconds, they will never return.
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Daniel has been writing articles online for nearly 4 years now. Not only does he specialize in computer related issues, you can also check out his latest websites on flatrate conference calling [http://www.flatrateconferencecalling.org] and Botox injections.
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